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{{introrel|1=This Tutorial has detailed information about how to publish your Audacity-created podcast on the internet. In some ways, this is the most important stage of all. Unless you podcast purely to entertain yourself, you want others to hear what you have to say.  
+
{{introrel|1=This Tutorial has detailed information about how to publish your Audacity-created podcast on the Internet. In some ways, this is the most important stage of all. Unless you podcast purely to entertain yourself, you want others to hear what you have to say.  
|2=Please see [http://manual.audacityteam.org/help/manual/man/tutorial_mixing_a_narration_with_background_music.html Tutorial - Mixing a Narration With Background Music] in the [http://manual.audacityteam.org/help/manual Audacity Manual] for how to create and edit your podcast. |3=[[Improving Recording Quality]]
+
|2=Please see [https://manual.audacityteam.org/help/manual/man/tutorial_mixing_a_narration_with_background_music.html Tutorial - Mixing a Narration With Background Music] in the [https://manual.audacityteam.org/help/manual Audacity Manual] for how to create and edit your podcast. |3=[[Improving Recording Quality]]
 
*[http://www.Noodle.mx/the-audacity-to-podcast/?utm_source=wiki.audacityteam.org&utm_medium=wiki&utm_campaign=podcast_with_audacity The Audacity to Podcast] - Audio podcast about podcasting with a focus on Audacity
 
*[http://www.Noodle.mx/the-audacity-to-podcast/?utm_source=wiki.audacityteam.org&utm_medium=wiki&utm_campaign=podcast_with_audacity The Audacity to Podcast] - Audio podcast about podcasting with a focus on Audacity
 
*[http://www.informit.com/store/product.aspx?isbn=0132366576&rl=1 Podcasting with Audacity] - Purchasable e-book (PDF download or view online) by Dominic Mazzoni and Scott Granneman}}
 
*[http://www.informit.com/store/product.aspx?isbn=0132366576&rl=1 Podcasting with Audacity] - Purchasable e-book (PDF download or view online) by Dominic Mazzoni and Scott Granneman}}
 
__TOC__
 
__TOC__
  
== Find a host ==
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== Exporting your Episode==
Once you have edited your recording in Audacity, export it as an [[MP3]] audio file. This requires adding the [http://en.wikipedia.org/wiki/LAME LAME] encoding library to your computer. If you have not obtained LAME yet, grab it [http://lame1.buanzo.com.ar/ here].
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A majority of podcasts are saved as [[MP3]] files. The MP3 format is a universal size-compressed audio format that can be played on nearly all computers and portable devices.  
  
MP3 is a universal, size-compressed audio format. It will play on any computer or on [http://en.wikipedia.org/wiki/IPod iPods] and other portable devices, and it will be small enough to distribute via the web. Choose an appropriate MP3 bit rate when you export from Audacity. A talk-only podcast or one with only a few jingles may be fine at 56 kbps or lower, and your subscribers will appreciate the quicker download times.  
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Once you have edited your podcast in Audacity, you can export it as an MP3 file. First, [https://lame.buanzo.org/ download and add the LAME encoding library] to your computer. Then choose an appropriate MP3 bit rate when exporting from Audacity - higher bit rates generally give better audio quality, but lead to higher bandwidth costs and longer download times. A spoken-word podcast will typically sound good at 64kbps, while a podcast that focuses on music might sound best near 128kbps.  
  
In order for people to download or listen to your MP3 podcast file, it must be uploaded somewhere on the internet. You will need to make sure your internet host:
+
Here are some examples of the bitrates used by some of the most popular podcasts:
 +
* WTF with Marc Maron - 40kbps
 +
* This American Life - 64kbps
 +
* Serial - 64kbps

 +
* 99% Invisible - 128kbps
 +
 +
== Podcast Hosting ==
 +
To distribute your podcast, the MP3 file must be hosted somewhere on the Internet. You can host the episodes yourself, or host with a podcast hosting company. When selecting a host you should consider whether the host:
 
* is reliable
 
* is reliable
* has appropriate storage space and data transfer limits for when your podcasts grow in number and become more popular
+
* has sufficient storage space and data transfer limits to host your podcast
* gives you sufficient control over downloading and streaming of your podcasts
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* generates [http://en.wikipedia.org/wiki/RSS RSS] feeds that validate
* gives you sufficient control over the [http://en.wikipedia.org/wiki/RSS RSS] feeds that subscribers will use to keep abreast of new podcasts.
+
* will allow you to redirect your RSS feed if decide to move podcast hosts
  
=== Host your Podcast yourself ===
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=== Self Hosting ===
You can use your own [http://en.wikipedia.org/wiki/Server_%28computing%29 server] or simply sign up for an account with a hosting service, then upload your MP3 files.
+
Podcasters can self host their podcasts on a personal [http://en.wikipedia.org/wiki/Server_%28computing%29 server]. If you do not have your own server, you can sign up for an account with a hosting service and then upload your MP3 files.
  
====Do it yourself====
+
If you self host your podcast, you will also need to generate the RSS feed to syndicate your podcast. This option offers complete control over your podcast, but is complicated and can be time consuming unless you are an experienced web developer.
  
These are some tips if you just have some web space and want to set up the MP3 files and RSS feeds exactly as you want. 
+
==== Steps to Self Hosting ====
 +
Here are some tips and references for self hosting your podcast:
  
* Once the MP3 files is uploaded to your website, create a link for it. You can create a simple download link which is just the web address of the file, for example '''<nowiki>http://www.mypodcast.com/podcast.mp3</nowiki>'''. However, when a user left-clicks on a plain text link like this, what happens depends on the user's browser and its installed media plug-ins. A left-click may download the file to the hard drive, might launch the computer's default MP3 player or might try to play the file inside the browser.
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* Once the MP3 files is uploaded to your website, create a link for it. Your listeners will not see this link, so it can be a simple download link, like <nowiki>http://www.mypodcast.com/podcast.mp3</nowiki>.
 +
* If you embed your MP3 in your web page using "embed tags", you can select whether you would like the file to autoplay when the page is loaded. [http://www.webreference.com/js/column20/embed.html Learn more about embed tags at Web Reference].
  
* If you instruct your user to right-click the link, this will always enable them to download the file to their drive.  
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* To make a plain text link from which users can stream your MP3 into their default MP3 player, create a text file with .m3u (or .pls) extension, paste into it the full web address of the MP3 file, then upload the .m3u or .pls file to your web page.  
  
* If you embed your MP3 in your web page using "embed tags", you can choose if the MP3 plays in the background or if the browser's media player appears in the web page, which will give the user an on and off button to play the file in the browser. You can also choose whether to autoplay the file on page load or not, and other options. This page shows you how to use embed tags: http://www.webreference.com/js/column20/embed.html .  
+
* Podcast 411 has good information on [http://www.podcast411.com/howto_1.html manually creating an RSS feed] for a podcast.  
  
* To make a plain text link from which users can stream your MP3 into their default MP3 player, create a text file with .m3u (or .pls) extension, paste into it the full web address of the MP3 file, then upload the .m3u or .pls file to your web page.
+
=== Hosting with a Podcast Hosting Company ===
 +
A majority of podcasters host their content with a podcast hosting company. These companies typically offer hosting for your podcast episodes and automatic generation of your RSS feed. Some hosting companies provide monetization solutions and customizable embed players.   
 +
 
 +
Some podcasters run the RSS feed provided by their podcast host through [http://feedburner.google.com/ FeedBurner] to provide additional customization options
  
<div id="rss"></div>
+
Hosting companies provide a simpler workflow and more reliable hosting, but do remove some advanced features like manual editing of your RSS feed.  
* There is good information about manually creating RSS feeds for podcasts [http://www.podcast411.com/howto_1.html here]. A variety of software programs or online tools can publish podcasts and generate RSS feeds - see http://www.podcastingnews.com/topics/Podcasting_Software.html for a list of these.
 
  
====Install blog/podcast software ====
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Podcast Hosting:
  
It is not that hard to install and set up software that enables you to publish your podcast on the internet. Here are a couple of options.  
+
* [http://www.blogaudio.org/ BlogAudio] - A website to give you the resources you need to put audio files into your weblog and other web pages.
  
* [http://wordpress.org/download/ WordPress] is powerful, open source, free software. Its [http://wordpress.org/support/ community] is large and helpful and there are excellent tips at http://codex.wordpress.org/Podcasting.  
+
* [http://blogmatrix-sparks.en.softonic.com/ BlogMatrix Sparks! 2.0] - Automatically converts your podcast into an MP3 and publishes it to the BlogMatrix website.  
  
* [http://www.movabletype.com Movable Type] is a fully-featured tool but not open source. It is free to acquire and run for private individuals but not for commercial businesses.  
+
* [https://www.buzzsprout.com Buzzsprout] - Provides podcast episode hosting, social-media sharing tools, RSS feed generation, podcast statistics, and custom embed players.  
  
=== Host everything with someone else ===
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* [http://www.libsyn.com Liberated Syndication] - Provides publishing tools, media hosting and delivery, RSS for iTunes, a Web Site, and  podcast statistics.
There are many good companies that offer a total package: they host your podcast files, make it easy to generate short posts with information about each podcast, and they generate RSS feeds. However you may still want to change the RSS feeds with those generated by FeedBurner, as described [[#xml_feed|below]].
 
  
There are some disadvantages to hosting your podcast with someone else. If you want more than a very basic service, you'll need to pay some money. If you don't like the way your page or podcast is configured, you may not be able to change it.  
+
* [https://www.spreaker.com Spreaker] - Provides various tools for creating and distributing podcasts and analyzing your audience.  
  
* [http://wordpress.com/ WordPress.com] offers a free, basic service which is supported by some advertisements. To create your podcast, sign up at https://en.wordpress.com/signup/ . You may want to consider purchasing the [http://en.wordpress.com/products/ premium features].
 
  
* [http://www.typepad.com TypePad.com] is a chargeable service based on the Movable Type software. There is a 14-day free trial for all the pricing plans; you can select your plan and sign up at http://www.typepad.com/pricing .
+
Blog Hosting:
  
* [http://www.blogger.com Google Blogger] is one of the largest free [http://en.wikipedia.org/wiki/Blog blogging] services, but is not a podcast service. After creating your free blog, you must upload your MP3 file to another server then point to it in your blog post. Nonetheless if you have somewhere can store your MP3 files indefinitely for free (for example, on http://minus.com/),  Blogger gives you a completely free way to advertise your podcasts to the world.  
+
* [http://www.blogger.com Google Blogger] is one of the largest free [http://en.wikipedia.org/wiki/Blog blogging] services, but is not a podcast service. Blogger is a free way to give your podcasts a home on the web.
  
* Other services to try
+
* [https://en.support.wordpress.com/audio/podcasting/ WordPress.com] offers a free, basic service which is supported by advertisements. To create your podcast, sign up at https://en.wordpress.com/signup/ .
** [http://www.libsyn.com Liberated Syndication]
 
** [http://www.podbus.com/ Podbus]
 
** [http://www.podblaze.com/ podblaze]
 
** [http://www.blogaudio.org/ blogaudio]
 
** [http://blogmatrix-sparks.en.softonic.com/ BlogMatrix]
 
  
 +
* [http://www.typepad.com TypePad.com] is a paid blogging platform based on the Movable Type software. They provide free 14-day trials for all plans.
  
<div id="xml_feed"></div>
 
 
== Create a better XML feed ==
 
== Create a better XML feed ==
  
Line 87: Line 91:
  
 
== Advertise your Podcast ==
 
== Advertise your Podcast ==
{{hint|Making your podcast available to the world is not sufficient of itself. With millions of podcasts in existence you must also advertise and promote your podcast.}}
+
Making your podcast available to the world is not sufficient of itself. With millions of podcasts in existence you must also advertise and promote your podcast.
  
 
=== Advertise on your Blog ===
 
=== Advertise on your Blog ===

Latest revision as of 10:54, 15 December 2017

This Tutorial has detailed information about how to publish your Audacity-created podcast on the Internet. In some ways, this is the most important stage of all. Unless you podcast purely to entertain yourself, you want others to hear what you have to say.
Please see Tutorial - Mixing a Narration With Background Music in the Audacity Manual for how to create and edit your podcast.
 
Related article(s):

Exporting your Episode

A majority of podcasts are saved as MP3 files. The MP3 format is a universal size-compressed audio format that can be played on nearly all computers and portable devices.

Once you have edited your podcast in Audacity, you can export it as an MP3 file. First, download and add the LAME encoding library to your computer. Then choose an appropriate MP3 bit rate when exporting from Audacity - higher bit rates generally give better audio quality, but lead to higher bandwidth costs and longer download times. A spoken-word podcast will typically sound good at 64kbps, while a podcast that focuses on music might sound best near 128kbps.

Here are some examples of the bitrates used by some of the most popular podcasts:

  • WTF with Marc Maron - 40kbps
  • This American Life - 64kbps
  • Serial - 64kbps

  • 99% Invisible - 128kbps

Podcast Hosting

To distribute your podcast, the MP3 file must be hosted somewhere on the Internet. You can host the episodes yourself, or host with a podcast hosting company. When selecting a host you should consider whether the host:

  • is reliable
  • has sufficient storage space and data transfer limits to host your podcast
  • generates RSS feeds that validate
  • will allow you to redirect your RSS feed if decide to move podcast hosts

Self Hosting

Podcasters can self host their podcasts on a personal server. If you do not have your own server, you can sign up for an account with a hosting service and then upload your MP3 files.

If you self host your podcast, you will also need to generate the RSS feed to syndicate your podcast. This option offers complete control over your podcast, but is complicated and can be time consuming unless you are an experienced web developer.

Steps to Self Hosting

Here are some tips and references for self hosting your podcast:

  • Once the MP3 files is uploaded to your website, create a link for it. Your listeners will not see this link, so it can be a simple download link, like http://www.mypodcast.com/podcast.mp3.
  • If you embed your MP3 in your web page using "embed tags", you can select whether you would like the file to autoplay when the page is loaded. Learn more about embed tags at Web Reference.
  • To make a plain text link from which users can stream your MP3 into their default MP3 player, create a text file with .m3u (or .pls) extension, paste into it the full web address of the MP3 file, then upload the .m3u or .pls file to your web page.

Hosting with a Podcast Hosting Company

A majority of podcasters host their content with a podcast hosting company. These companies typically offer hosting for your podcast episodes and automatic generation of your RSS feed. Some hosting companies provide monetization solutions and customizable embed players.   

Some podcasters run the RSS feed provided by their podcast host through FeedBurner to provide additional customization options

Hosting companies provide a simpler workflow and more reliable hosting, but do remove some advanced features like manual editing of your RSS feed.

Podcast Hosting:

  • BlogAudio - A website to give you the resources you need to put audio files into your weblog and other web pages.
  • BlogMatrix Sparks! 2.0 - Automatically converts your podcast into an MP3 and publishes it to the BlogMatrix website.
  • Buzzsprout - Provides podcast episode hosting, social-media sharing tools, RSS feed generation, podcast statistics, and custom embed players.
  • Liberated Syndication - Provides publishing tools, media hosting and delivery, RSS for iTunes, a Web Site, and  podcast statistics.
  • Spreaker - Provides various tools for creating and distributing podcasts and analyzing your audience.


Blog Hosting:

  • Google Blogger is one of the largest free blogging services, but is not a podcast service. Blogger is a free way to give your podcasts a home on the web.
  • TypePad.com is a paid blogging platform based on the Movable Type software. They provide free 14-day trials for all plans.

Create a better XML feed

If you use the services discussed earlier in this tutorial like WordPress or Movable Type, you're generating an RSS feed every time you publish a new podcast. However the feeds are typically basic, and creating the feeds yourself can be a lot of work.

A good compromise is a free and comprehensive service named FeedBurner.

FeedBurner

To start, go to the FeedBurner site and create an account. Then, if you're not automatically taken there, click on the "My Feeds" link and follow the instructions to burn a feed. FeedBurner will automatically detect links to MP3 files in your blog postings and set up your RSS feed accordingly.

A 50x50 pixels JPEG or PNG image uploaded to your site can make a nice logo for your podcast. If you want to copyright your material, something like "Copyright 2012 Geoff Podcaster" will suffice, though consider using Creative Commons Licensing too (see below).

You can find the latest support questions for FeedBurner here and can ask for help on the FeedBurner Help Group.


Warning icon Do not include irrelevant or repeated words in your Podcast subtitle, Podcast summary or Podcast search keywords, or there is a very good chance that your podcast will be blacklisted by iTunes.

Use FeedBurner with Your Own Domain Name

With the FeedBurner RSS feed address set up, you will be able to advertise it at once. However, you may not want your feed's URL to be feeds.feedburner.com/MyPodcastName. Instead, you may prefer to brand your RSS feed with your own URL using FeedBurner's MyBrand service. However to use your own domain name with your podcast's RSS feed, you'll need to make a change to your domain's DNS records, or ask your host if they can change it for you.


Licensing your Podcast

You should strongly consider putting your podcasts under a Creative Commons License. This makes it easier for people to re-use your podcast in ways that you specify, thereby spreading the word about you. Podcasting is about communicating and collaborating with people all over the world; a Creative Commons license furthers those purposes.


Making your podcast available to the world is not sufficient of itself. With millions of podcasts in existence you must also advertise and promote your podcast.

Make absolutely sure your website visitors can see that you offer a podcast. The best way to do so is to use the widely-accepted orange feed icon:

RSS feed icon

Include suitable text like "Subscribe to My Podcast!" next to the icon. This makes it clear that this is the link to your podcast's RSS feed. Also include a link to the RSS feed in your post or announcement for each podcast.

Submit your feed to iTunes and other podcast directories

iTunes is the most widely used podcast aggregator in the world, so it's important it indexes your podcast. Follow Apple's Making a Podcast document to the letter, especially "Testing Your Feed" and "Submitting Your Podcast to the iTunes Store."

Don't forget other major podcast directories and search engines, such as Feed Shark and Podcast Alley.

Tell everyone else

Put your podcast's website on your business cards, letter heading, email signature and in your Facebook, Twitter or MySpace description. Tell people you meet about it. If you're on a mailing list, and it's relevant news to share, tell everyone on the list.

Get the word out in a polite way, and you'll vastly increase the likelihood that listeners will check you out.