Difference between revisions of "New Logo/Generic"

From Audacity Wiki
Jump to: navigation, search
(From Developers and QA: typo)
(Updated wording for updated image.)
Line 1: Line 1:
 
==Logo Proposal==
 
==Logo Proposal==
 
We have been discussing new logo proposals.
 
We have been discussing new logo proposals.
:'''There is currently not a complete logo ready for submission/consideration.'''
+
:'''There proposal is solely about the lettering used with the logo.'''
<p>( ''Another version is being developed based on user feedback.'' )</p>
+
<p>( ''Other proposals may separately address the headphones.'' )</p>
 
----
 
----
This image is mainly to illustrate a possibility for replacing the font with a sans font.  The headphones have not been updated here.
+
This image illustrate a possibility for replacing the font with a sans font.  The headphones have not been updated here.
  
 
==Updated Logo Proposal==
 
==Updated Logo Proposal==
 
[[image:LogoSans.png|x150px|New Audacity sans-font proposal]]<br />
 
[[image:LogoSans.png|x150px|New Audacity sans-font proposal]]<br />
 
----
 
----
 +
 +
===Design Description===
 +
The 'venerable' serifed font has been replaced with a modern sans font, Signika semi-bold by Anna Giedryś.
 +
 +
 +
:'''Signika''' is described as "a sans-serif with a gentle character, developed for wayfinding, signage, and other media where clarity of information is required. It has a low contrast and tall x-height to improve readability of texts in small sizes as well as in large distances from the reader.  Here it is being used 'condensed', i.e. with a tighter aspect ratio, a role in which it continues to work well, and in which fonts with lower x height would struggle." 
 +
 +
 +
The lettering in the logo has custom kerning, to prompt the reader to read the name as au-dacity rather than as auda-city.  The blue-black grade is tilted, making the initial 'A' be bluer and the final 'y' to be blacker than otherwise.  This helps connect with the shadows on the headphones without using a 3D shadow effect.  This transitions the logo towards the simplicity and flatness of a more modern look, promoting a future flatter design for the headphones too - which we liked with ChrisF's design.  The required (R) symbol is in a dark shade of blue.  Black would jar in this position.  Using this blue that is darker than its position raised above the right arm of the y would dictate helps the (R) to stand out.
 +
 +
Note that Audacity also intends to update the 'venerable tome' used in the logo for the manual to use a modern flatter pictogram.  The change to a sans font in the logo is thus a coordinated part of modernizing the look.
 +
 
===Feedback===
 
===Feedback===
 
The original logo proposal received the following feedback from Audacity developers and users :
 
The original logo proposal received the following feedback from Audacity developers and users :
 
====From Developers and QA====
 
====From Developers and QA====
*'''James''' - March 28, 2017
+
*'''James''' - March 29, 2017
**<p>I like the font, but as a whole it would need the headphones updating tooIts main benefit is that the font is good out of the box, and the font itself does not need to be tweaked to work.  The (R) symbol is completely black, and I think it should instead be a dark shade of blue.</p>
+
**<p>I like the font, and think it works better with the 3D headphones than the previous font didA big plus is that the font is good out of the box.  The font itself does not need to be tweaked to work.  The (R) symbol is fine in its current shade.  I can see this design as an intermediate step.  We can get an immediate update to a good sans-serif font, and later get a further step forward that updates both headphones and font, possibly with completely custom logo lettering.</p>
  
 
====From Google+ Users====
 
====From Google+ Users====

Revision as of 10:54, 29 March 2017

Logo Proposal

We have been discussing new logo proposals.

There proposal is solely about the lettering used with the logo.

( Other proposals may separately address the headphones. )


This image illustrate a possibility for replacing the font with a sans font. The headphones have not been updated here.

Updated Logo Proposal

New Audacity sans-font proposal


Design Description

The 'venerable' serifed font has been replaced with a modern sans font, Signika semi-bold by Anna Giedryś.


Signika is described as "a sans-serif with a gentle character, developed for wayfinding, signage, and other media where clarity of information is required. It has a low contrast and tall x-height to improve readability of texts in small sizes as well as in large distances from the reader. Here it is being used 'condensed', i.e. with a tighter aspect ratio, a role in which it continues to work well, and in which fonts with lower x height would struggle."


The lettering in the logo has custom kerning, to prompt the reader to read the name as au-dacity rather than as auda-city. The blue-black grade is tilted, making the initial 'A' be bluer and the final 'y' to be blacker than otherwise. This helps connect with the shadows on the headphones without using a 3D shadow effect. This transitions the logo towards the simplicity and flatness of a more modern look, promoting a future flatter design for the headphones too - which we liked with ChrisF's design. The required (R) symbol is in a dark shade of blue. Black would jar in this position. Using this blue that is darker than its position raised above the right arm of the y would dictate helps the (R) to stand out.

Note that Audacity also intends to update the 'venerable tome' used in the logo for the manual to use a modern flatter pictogram. The change to a sans font in the logo is thus a coordinated part of modernizing the look.

Feedback

The original logo proposal received the following feedback from Audacity developers and users :

From Developers and QA

  • James - March 29, 2017
    • I like the font, and think it works better with the 3D headphones than the previous font did. A big plus is that the font is good out of the box. The font itself does not need to be tweaked to work. The (R) symbol is fine in its current shade. I can see this design as an intermediate step. We can get an immediate update to a good sans-serif font, and later get a further step forward that updates both headphones and font, possibly with completely custom logo lettering.

From Google+ Users